Flexible Electronics News

Avery Dennison Launches Digital Care Label in Partnership with Ambercycle

Innovative pilot aims to accelerate circularity in apparel and drive adoption of digital labels.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Avery Dennison announced its partnership with Ambercycle, a Los Angeles-based, post-consumer garment recycler. The collaboration demonstrates Avery Dennison’s complete digital care label solution. This sees intelligent care labels being attached to Ambercycle’s garments. The labels feature a QR code that links to an app offering a digital experience that details how that specific garment was produced and how it should be looked after. The app is powered by Avery Dennison’s data platform. Legal...

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